Indulgent snacking meets functional ingredients in this week’s roundup through high-fiber chocolate, on-the-go tahini and chocolate-covered French butter cookies. Plus, Lucky Charms skips the cereal.
Nestlé is rolling out a 3D animated game to its cereal boxes in 53 countries around the world, following the success of the initial launch in France two years ago.
Smart packaging is a growing marketing tool and next week Nestlé cereal boxes sold in France will have an integrated 3D animation function that encourages consumers to log onto brand websites.